The research that VNU Exhibitions has been doing for years, has given us a good idea of the type of visitors to our exhibitions, their profile, interests and level of decision making. Below is the visitor profile of ESEF 2010: 

Source of branche (top 5)

• Metal products 26%
• Machinery & appliances 13%
• Other industry 7%
• Rubber and plastic 6%
• Research & development 5%

Position/ department (top 5)

• Director/ general manager 36%
• Sales 12%
• Purchasing 12%
• Production/ service employee 7%
• Engineering/ construction 6%

Interest per segment (top 5)

• Metal manufacturing and products 64%
• Metal tools, stamps and dies 45%
• Raw materials 40%
• Engineering 30%
• Plastics and rubber processing 29%

Investment decisions

• Decision maker 27%
• Co-decision maker 33%
• Advisor 17%