Stand crew training

Companies and organizations often spend a lot of money on trade shows. The trade show has proven that it has a lot of added value. But still some companies go home disappointed, because the return on investment was lower than they expected. There are several reasons to explain why this happens. A low number of visitors, a stand which does not invite people to step in, a better act(ivity) at another competing stand...

The important difference between a good and a great trade show is having a knowledgeable, well-trained and motivated stand crew. A good stand is only complete when your staff is convinced that they get achieve optimum results at the trade show by working together. A good stand is only complete when your staff is convinced that they get achieve optimum results at the trade show by working together.

A pitch at the trade show is no normal sales pitch

Presenting products or services at a trade show requires a different skill set than in a one-on-one sales talk. Where there's ample time and privacy in a personal sales talk, trade shows are characterized by time pressure and a lot of noise and people in the stand. At the same time, staff has to judge which visitors are potential clients and which are not.

Exhibition training: Sales & Pepper

Sales & Pepper knows how important it is to have a well-trained stand crew, and has specialized in achieve top results in a turbulent, three-dimensional environment. The well-balanced and customized program discusses all the issues surrounding a successful participation. The whole planning before, during and after the exhibition is discussed, with the roll of your stand crew as the central theme. The training comprises personal, company and exhibition goals, but also gives practical tips about presentation, appearance and talking to prospects. The training consists of a theoretical part and practical exercises. Through simulations, attendants practice sales talks and unexpected situations during the trade show. The training is dynamic in its approach, which will make all the attendants enthusiastic about the trade show.

Result

After the Sales & Pepper exhibition training, your stand crew will exude energy, flair and professionalism, which visitors will notice and remember. After the trade show, their diaries will be well-filled with quality leads, resulting in a significant higher turnover. The Sales & Pepper training is confronting, but in a nice and stimulating way. With energy and passion. Resulting in a significant better participation than at the last trade show.

Registration

You will be notified as soon as you can sign up for this stand crew training.